Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy is founder and CEO of 3P Partners. A Certified B Corporation, 3P Partners created a mobile engagement platform that leverages the power of of a rewards currency (called 'Positive Impact Points' or PIPs), smart tools and games to track and reward daily life choices that deliver personal and planetary benefit. 3P's PIPs engagement platform won 'Best Game' prize in BigAppsNYC 2014 competition, the nation's leading civic innovations competition.
Previously, Wendy worked as senior scientist at the Natural Resources Defense Council, co-founded Mothers & Others with Meryl Streep and originated the Green Guide, which was acquired by National Geographic in 2007. She has co-authored numerous books, including the award-winning True Food: 8 Simple Steps to a Healthier You (National Geographic, 2009).
Wendy holds a BS in Geological and Geophysical Sciences from Princeton University and an MS in Environmental Health Sciences from the Harvard School of Public Health. She serves on multiple boards including Rainforest Alliance, Rockefeller Brothers Fund, Eugene Lang/The New School and Green Sports Alliance.
A neuroscientist by training and an aficionado in quantified self tracking devices and apps, Yaniv is Chief Product Owner at 3P Partners.
In his former life in academia, Yaniv was research associate in the Neuroscience Dopamine Research Lab at Columbia University, getting a first hand view of reward-motivated behavior. His first job in tech was as a software developer at iVillage.com where he worked together with Evan Sable, a friend from Fair Lawn High School and 3P's founding CTO.
Yaniv and Evan form an incredible team - you hardly know where the one starts and the other ends. They first collaborated on Novelution, a company developing strategic and user-focused products. Then they met Wendy Gordon and the rest is history.
As part of the founding 3P team, Yaniv is excited to be combining his core scientific understanding and technical experience in the development of the PIPs engagement platform, positively reinforcing socially beneficial choices using recognition, rewards and other social game mechanics.
A true expert at designing and implementing well-architected, flexible software systems, leveraging best-of-breed front-end and backend frameworks, Evan is Chief Technology Officer at 3P Partners.
From Fair Lawn High School where he met Yaniv, 3P's founding CPO, Evan went on to Princeton University (18 years after Wendy) where he graduated with honors, majoring in Computer Science Engineering.
He began his career at iVillage.com and became the senior application developer as well as the technical manager and mentor for his team. From iVillage to Novelution and now 3P Partners, Evan is thrilled to be putting his talents to use engineering PIPs innovative platform-as-a-service in the 'tech for good' space.
A 15 year veteran of one of the worlds largest financial institutions, Ashley's expertise ranges from impact investment strategy/sustainable finance and corporate sustainability to green product development and commercialization efforts for early stage technology companies.
Ashley brings to bear partnerships and deep relationships with key stakeholders from impact investors, industry groups, national labs, universities, think tanks, entrepreneurs, NGO’s and municipal organizations. Her passion is deep rooted in activities that foster the triple bottom line outcomes.
Young, ambitious, and loaded with passion to inspire people to live more sustainable lives, Spencer Turk is delighted to be an Associate at 3P Partners.
Spencer graduated from the University of Colorado Boulder in May 2018 with a BSBA in Operations and Entrepreneurship, as well as a certificate in Socially Responsible Enterprises (SRE). During her sophomore year, after creating her sorority’s first Sustainability Committee, she was offered a job as Greek Sustainability Coordinator with CU’s Environmental Center. During that same year, Spencer learned in a business ethics course about the short-sightedness that can drive conventional business to make choices that are harmful to people and the planet. As a result, Spencer made a commitment to use business as a force for good and started working to receive her SRE Certificate. Spencer continued working, learning and growing at the Environmental Center with various positions, which eventually led her to an internship with 3P Partners starting in February 2018.
As an Associate for 3P Partners, Spencer works with our university partners as a "campus champion," helps onboard and manage 3P's business partnerships and produces content for our mobile and web platforms. Spencer loves working for a company that not only incentivizes people to be more sustainable, but also helps to promote awesome businesses that are doing so much good.
Rebecca discovered her passion for sustainability and environmental justice while attending the University of Colorado, Boulder. From working at the on-campus recycling center to earning a leadership certificate in Eco-Social Justice, Rebecca became aware of the many ways she could make a difference. She credits the many work, volunteer and engagement opportunities offered through CU’s Environmental Center for her commitment to positive action.
In striving to be a better steward to the planet, Rebecca has learned valuable lessons, formed lasting friendships, and has been able to further develop her creative side. After hearing about the PIPs Rewards App from the Director of the Environmental Center, Rebecca immediately downloaded and started earning PIPs for everyday sustainability actions. Her love for the App and desire to engage others to be more environmentally-conscious led her to intern for PIPs.
After graduating in May 2018, she became a permanent member of the PIPs team and has thoroughly enjoyed being an Associate since then. Her work includes content creation for the App and its social media channels, forming local and national partnerships, and maintaining strong relationship with subscribing universities.