About Us

The Team

Wendy Gordon

Co-Founder, President

An experienced entrepreneur and pioneer in the conscious consumer movement, Wendy co-created the PIPs Rewards mobile engagement platform to leverage the power of a rewards currency (called “Positive Impact Points” or “PIPs”), smart tools, and games to track and reward daily life choices that deliver personal and planetary benefit. When it was just a prototype, the platform won the ‘'Best Game” prize in Big Apps NYC 2014 Competition, the nation's leading civic innovations competition.

Today the tech platform is helping to bridge the education equity gap by turning student engagement in climate, health, and community behaviors into grant support for school fees and credits to meet other basic needs.

Previously, Wendy worked as senior scientist at the Natural Resources Defense Council, co-founded Mothers & Others with Meryl Streep, and originated the Green Guide, which was acquired by National Geographic in 2007. She has co-authored numerous books, including the award-winning True Food: 8 Simple Steps to a Healthier You (National Geographic, 2009).

Wendy holds a BS in Geological and Geophysical Sciences from Princeton University and an MS in Environmental Health Sciences from the Harvard School of Public Health. She currently serves on the board of The Rainforest Alliance and the Board of Governors of Eugene Lang/The New School.

When she’s not busy with PIPs, Wendy enjoys cross-country skiing, hiking, gardening, and spending time with her family (which now includes three grandchildren).

Adrienne Jan

Tech Director

An accomplished product strategy and technology product development lead, Adrienne is passionate about PIPs’ 360º circle of good and creating tech products that change users’ lives. After obtaining her undergraduate degree in Classical Literature (including Ancient Greek and Latin) from the Sorbonne University in Paris and her Master’s in Business from ESSEC Business School in France, Adrienne worked for a variety of telecommunications businesses.

In her downtime, Adrienne can be found with her nose buried in a book, getting active in Zumba and CrossFit classes, or showing off her WSET Level 3 wine tasting skills.

Mikayla Zeitlin

Communications & Marketing Associate

Mikayla is elated to be a part of PIPs Rewards LLC as Communications and Marketing Associate! In 2020, she graduated Summa Cum Laude from Tulane University with a B.A. in Anthropology and French and a Psychology minor. Inspired by environmental anthropology and behavioral psychology, Mikayla is thrilled to have found PIPs, whose mission serendipitously combines the two. Tackling back-end app copy, social media, and more, she is equally grateful to make a career out of her lifelong passion for language.

A Connecticut native and New Orleans alum, Mikayla now lives in Colorado where she spends her free time hiking the Rockies and shamelessly belting musical theater.

Tamera Brown

Development Fellow

As a former Educator and Community Service Director, Tamera, Tam for short, will be utilizing her passion for people, service and connection to serve as our Development Fellow. After graduating in 2019 from Spelman College with a BA in Political Science and a concentration in International Studies, Tamera committed to two years of service with Teach For America. On this journey, she rooted herself in the belief that one day, all students will have access to a quality education. She was thrilled upon her discovery of PIPs as she will be able to combat education inequity from another angle. She is delighted to be a part of the PIPs team and eager to develop strategies for fundraising, communications and business.

Tamera spends her free time riding her bike, creating short stories and exploring all the world has to offer.

Sam Meliboev

Data Specialist intern

Samariddin Meliboev, Sam for short, is PIPs’ go-to guy for data analytics and customer support. Currently a junior at University of Colorado Boulder (CU), Sam is majoring in Information Management and Business Analytics. As PIPs’ Data Specialist Intern, he executes data analyses, investigates and solves user queries, and manages much of PIPs’ rewards distribution. Outside of work, Sam enjoys exercising, traveling, and playing team sports.

Evan Sable

Co-founder, Tech Advisor

A true expert at designing and implementing well-architected, flexible software systems and leveraging best-of-breed front-end and back-end frameworks, Evan co-founded and served as Chief Technology Officer at PIPs Rewards until the end of 2019.

Evan majored in Computer Science Engineering at Princeton University, where he graduated with honors. He began his career at iVillage.com and became the Senior Application Developer as well as the Technical Manager and mentor for his team. After iVillage, he founded a company called Novelution with another PIPs Rewards co-founder, Yaniv Eyny.

Yaniv Eyny

Co-founder, Science Advisor

A neuroscientist by training and an aficionado in quantified self-tracking devices and apps, Yaniv has helped to ground the PIPs experience in behavioral science principles as both a member of the founding team and now as a Science Advisor.

In an earlier life in academia, Yaniv was a research associate in the Neuroscience Dopamine Research Lab at Columbia University, getting a first-hand view of reward-motivated behavior. His first job in tech was as a software developer at iVillage.com where he worked together with Evan Sable, a friend from Fair Lawn High School with whom he would go on to form Novelution, a company developing strategic and user-focused products.

Nancy Bsales

Impact Advisor

A seasoned strategist and consultant, Nancy has directly contributed and sold into the voluntary carbon offset market for almost fourteen years. Since starting her sustainability career at TerraPass Inc. in 2006, she has sold over two million metric tons of carbon offsets. Her innovative, first-of-its-kind consumer programs have been deployed by large-scale conferences and events, charter air programs, shipping, and travel businesses and delivered long-running emission reductions for her clients.

Nancy ventured out on her own in August 2016, partnering with Bonneville Environmental Foundation, to focus on sustainable solutions for a wide range of businesses to reduce emissions through efficiencies, technologies, and offset programs. Her current work includes unique offset programs, custom portfolios, and supporting corporate reduction goals through verified greenhouse gas reduction projects.

Ashley Grosh

Sustainable Business Advisor

As PIPs’ Chief Business Development Officer from 2018-2020 and now as Sustainable Business Advisor, Ashley is helping to bring to bear partnerships and deep relationships with key stakeholders from impact investors, industry groups, national labs, universities, think tanks, entrepreneurs, NGOs, and municipal organizations. Her passion is deeply rooted in activities that foster triple bottom line outcomes.

Ashley is a fifteen-year veteran of one of the world’s largest financial institutions and now a Director at Gates Ventures. Her expertise ranges from impact investment strategy/sustainable finance and corporate sustainability to green product development and commercialization efforts for early-stage technology companies.