About Us

The Team

Wendy Gordon

Co-Founder, CEO

Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy is founder and CEO of 3P Partners. A Certified B Corporation, 3P Partners created a mobile engagement platform that leverages the power of of a rewards currency (called 'Positive Impact Points' or PIPs), smart tools and games to track and reward daily life choices that deliver personal and planetary benefit. 3P's PIPs engagement platform won 'Best Game' prize in BigAppsNYC 2014 competition, the nation's leading civic innovations competition.

Previously, Wendy worked as senior scientist at the Natural Resources Defense Council, co-founded Mothers & Others with Meryl Streep and originated the Green Guide, which was acquired by National Geographic in 2007. She has co-authored numerous books, including the award-winning True Food: 8 Simple Steps to a Healthier You (National Geographic, 2009).

Wendy holds a BS in Geological and Geophysical Sciences from Princeton University and an MS in Environmental Health Sciences from the Harvard School of Public Health. She serves on multiple boards including Rainforest Alliance, Rockefeller Brothers Fund, Eugene Lang/The New School and Green Sports Alliance.

Ashley Grosh

Chief Business Development Officer

A 15 year veteran of one of the worlds largest financial institutions, Ashley's expertise ranges from impact investment strategy/sustainable finance and corporate sustainability to green product development and commercialization efforts for early stage technology companies.

Ashley brings to bear partnerships and deep relationships with key stakeholders from impact investors, industry groups, national labs, universities, think tanks, entrepreneurs, NGO’s and municipal organizations. Her passion is deep rooted in activities that foster the triple bottom line outcomes.

Adrienne Jan

Tech Director

An experienced product strategy and technology product development lead, Adrienne is excited to join 3P Partners to help develop its unique mobile and web platform fostering sustainable behavior.

After a business management degree from a French business school, and a 9-year stint at France’s main telecom carrier, Orange, Adrienne honed her tech product skills in California with GPS mobile apps at TeleCommunication Systems, and a digital product suite driving the digital experience in stadiums at AEG (Anschutz Entertainment Group).

Adrienne is passionate about creating tech products that delight their market and change their users’ lives, and looking forward to this opportunity to drive products in the sustainable development space!

Ronnie Eder

Communications Marketing Manager

Ronnie is incredibly excited to be working as the Marketing and Communications Manager at 3P Partners. Graduating with a degree in Political Communication, Ronnie originally attended George Washington University to positively affect people’s lives. A bit disillusioned by politics, Ronnie moved to Southern California to work for a company that connects college students with outdoor gear for adventuring. Ronnie absolutely loves the collegiate demographic, so 3P was an obvious next step, combining both passions: making a positive impact on the world and working with college students. As a Marketing and Communications Manger, Ronnie oversees all things digital from newsletters and social media to sponsors and affiliates. Currently, Ronnie lives in Denver, competing as an elite ultimate frisbee player and caring for her plants.

Evan Sable

Co-founder, Tech Advisor

A true expert at designing and implementing well-architected, flexible software systems, leveraging best-of-breed front-end and backend frameworks, Evan co-founded and served as Chief Technology Officer at 3P Partners until the end of 2019.

Evan majored in Computer Science Engineering at Princeton University where he graduated with honors. He began his career at iVillage.com and became the senior application developer as well as the technical manager and mentor for his team. After iVillage, he founded a company called Novelution with another 3P co-founder, Yaniv Eyny.

Yaniv Eyny

Co-founder/Science Advisor

A neuroscientist by training and an aficionado in quantified self tracking devices and apps, Yaniv has helped to ground the PIPs experience in behavioral science principles.

In an earlier life in academia, Yaniv was research associate in the Neuroscience Dopamine Research Lab at Columbia University, getting a first hand view of reward-motivated behavior. His first job in tech was as a software developer at iVillage.com where he worked together with Evan Sable, a friend from Fair Lawn High School and 3P's founding CTO.

Yaniv and Evan form an incredible team - you hardly know where the one starts and the other ends. They first collaborated on Novelution, a company developing strategic and user-focused products. Then they met Wendy Gordon and the rest is history.

As part of the founding 3P team and now as its Science Advisor, Yaniv is excited to be combining his core scientific understanding and technical experience in the development of the PIPs engagement platform, positively reinforcing socially beneficial choices using recognition, rewards and other social game mechanics.

Nancy Bsales

Impact Advisor

Ms. Nancy Bsales, strategist and consultant, has directly contributed and sold into the voluntary carbon offset market for almost 14 years, specializing in business to business (B2B), business to business to consumer (B2B2C) and business aviation. Since starting her sustainability career at TerraPass Inc in 2006, she has sold over two million metric tons of carbon offsets. Her innovative, first of its kind consumer programs include large scale conferences and events, charter air programs, shipping, and travel. Ms. Bsales understands the voluntary market in a way that can only come from building one of the first e- commerce and small business carbon providers in the United States. The success was recognized when TerraPass retail was purchased in 2014 and she was acknowledged in the State of the Voluntary markets annual report as a contributor. Her unique aspect creates successful, long running, impactful emission reduction programs.

Ms Bsales ventured out on her own in August 2016 partnering with Bonneville Environmental Foundation, focusing on building successful programs to reduce emissions through efficiencies, technologies and offset programs. Her current work includes unique offset programs, custom portfolios, and supporting corporate reduction goals through verified greenhouse gas reduction projects. Her work is especially focused on reducing emissions by building custom portfolios that meet budgetary and environmental goals to move toward industry goals for 2020 and beyond.